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Our Leadership Team
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ABOUT US

Your dedicated team of designer-builders

Sproutr’s team of designer-builders have built and launched programs from concept thru policy issuance and managed them after; we bring our first-hand experience to every decision at every phase of the build process. 

Our team is driven by our company values:

Be Generous with Knowledge

Lead From
the Front

Lean With Yes

See Beyond

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JoAnne Artesani

Founder & CEO

JoAnne founded and is the CEO of Sproutr following a 25-year commercial multi-peril insurance career bringing underwriting, portfolio management, product, and program design expertise to Sproutr's insurance design & build practice. Prior to founding Sproutr, she held a senior executive position defining, developing, and leading the commercial lines business practice at Hippo Insurance. Prior to joining Hippo in 2020, JoAnne held leadership positions responsible for book P&L within underwriting units, MGA program management, and product development teams at AIG. JoAnne was responsible for launching the Health & Human Service practice for The Hanover Insurance Group. She led data-driven insurance product design and program operational implementation at NYC based InsurTech, Attune Insurance, later acquired by Coalition. JoAnne is a graduate of the University of Wisconsin – Stevens Point, where she obtained an undergraduate degree in Psychology. She holds an MBA from Babson College with a focus on Entrepreneurism. JoAnne is a panel speaker, advises a number of insurance and fintech start-up businesses, and participates as a mentor and educator in the InsurtechNY MGA Labs.

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 Jeff Breault

Practice Leader

Jeff is the Practice Leader at Sproutr. He is responsible for Product Development and Program Design Services, and leads a team of insurance product and compliance professionals, optimizing for flexible frameworks and execution efficiency. Jeff brings nearly two decades of commercial lines experience at larger insurance carriers as well as early-stage Insurtech companies. Most recently, Jeff was a Director of Commercial Lines at Nationwide where he led data analytics and pricing functions. Previous roles include Head of Insurance Product at a pioneering commercial auto Insurtech, where he successfully introduced a first of its kind utilization-based insurance product to market. Additionally, Jeff has held roles as an AVP of Underwriting at a commercial auto and specialty transportation insurer. Jeff has a Bachelor’s degree in Statistics from Grand Valley State University, and holds the CPCU designation.

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Omer Drori

Head of Operations

Omer Drori is the Head of Operations at Sproutr and is a seasoned executive with over a decade of experience in the U.S. insurance industry. He specializes in strategic partnerships, carrier relations, and business development. As Director of Carrier Relations at Semsee, he established and led a dedicated department, driving substantial revenue growth and enhancing carrier engagement through innovative ideas, tools and data-driven performance insights. Prior to Semsee, Omer held key roles at Bolt Tech, where he managed high-profile accounts, streamlined technical integrations, and led cross-functional teams across global markets. His expertise in project management, KPI analysis, and executive communication underscores his commitment to delivering value and fostering innovation in the insurance technology space. Omer holds an MBA in Finance and a BS in Industrial and Management Engineering. His comprehensive understanding of the insurance landscape and strategic mindset make him a valuable asset in driving growth and operational efficiency.

"When I started Sproutr, my goal was to create a boutique consulting experience where you can ask us anything, and receive real answers grounded on our collective experience, opinions, and observations as practitioners in the insurance industry. We promise to leave theory behind and collaborate with you as if we were sitting within your organization achieving shared outcomes."

JoAnne Artesani — Founder

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Melissa Becker

Programs Director

Melissa Becker is the Programs Director leading Sproutr’s Elite Client unit. She is responsible for shaping the design and delivery of innovative, market-ready insurance programs across commercial and personal lines ensuring alignment with client and carrier objectives. Within her 25 years of industry experience, Melissa built and scaled insurance products for leading carriers; most recently Berkley Asset Protection, a W. R. Berkley Company. As Vice President of Lavalier.com and Vice President of sales and marketing, she drove success through technology and underwriting. Melissa’s extensive prior experience includes sales, product innovation and international expansion strategies for consumer products. Melissa holds a Bachelor’s degree in Business Administration from the University of Akron, an MBA from John Carroll University, and holds the CPCU and CIC designations.

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Ryan Buchheit

Private Client Director

Ryan Buchheit is the Private Client Director at Sproutr. He is responsible for leading the execution and product development design services for Sproutr’s marquee clients. He brings over 20 years of experience in product management, development, and underwriting across commercial and personal lines, specializing in profit optimization via product and market expansion. Prior to joining Sproutr, Ryan was Vice President of Product Management & Portfolio Underwriting at Hiscox and Director of Portfolio Change at Coaction. At Hiscox, he played a key role in creating and expanding one of the first digitized commercial insurance offerings for small business customers in the U.S. Earlier in his career, Ryan held various underwriting and product management roles at USAA, focused on risk management, loss mitigation, and underwriting strategy. Ryan holds an MBA from The University of Texas at San Antonio and a dual Bachelor’s degree in Accounting and Finance from Old Dominion University.

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