Why do well-designed programs stall at placement?
1
Design team builds a solid program
2
Hand off for placement
Carriers raise concerns never anticipated
Redesigns and delays
Momentum lost, launch pushed back
Revision Cycles
Revisions multiply as carriers raise issues that weren't anticipated. Each cycle erodes confidence and trust.
Late-Stage Concerns
Carrier concerns that should have been addressed in design surface during negotiations, requiring costly redesigns.
Communication Breakdown
When architects who understand your program's DNA aren't in the room with carriers, critical details get lost in translation
Lost Momentum
Launch dates slip, market windows close, and the urgency that drove your initial vision fades.
The problem is the handoff.
THE SPROUTR DIFFERENCE
What if the same team that designed it, also placed it?
At Sproutr, we've eliminated the handoff. Our program architects, with deep carrier, MGA and MGU experience, now guide your program from initial design through carrier negotiation, go-to-market launch, and support.
Carrier-ready design from day one
We build programs with placement requirements baked in, not bolted on later.
Fluent translation
The same experts who wrote your guidelines negotiate your contract. No lost context.
Faster time to market
No communication breakdowns. No redundant revisions. No lost momentum.
Single-source accountability
One team owns your success from blueprint to binding. Complete accountability.
The result? Programs that earn carrier confidence and get to market.
LIMITED AVAILABILITY
Is your program built to place?
Before you invest months in development, approach carriers, or start the journey of remarketing your program, find out where you stand with our Free 60-minute program readiness assessment.
In this strategic session, we'll evaluate:
Design Integrity
Are you underwriting guidelines carrier-ready?
Regulatory Positioning
Will your forms pass scrutiny in target jurisdictions?
Market Differentiation
Does your program solve a carrier need or just create complexity?
Placement Viability
Which carrier partners are the best fit, and why?
You'll receive:
A personalized Program Readiness Scorecard identifying strengths, gaps, and recommended next steps.
No sales pitch. No obligation. Just expert insight from people who've successfully placed hundreds of programs.
WHY SPROUTR
Led by program architects with carrier-side experience
Our team has sat on both sides of the table, designing innovative programs and evaluating them as carrier underwriters. We know what works because we've lived it.
FCAS-Level Actuarial Partners
The highest credential in casualty actuarial science, ensuring your rates and reserves are bulletproof.
Senior Design Architects
Deep expertise in products, markets, and regulatory compliance across all 50 states.
Former MGA, MGU & Carrier Executives
We've sat on both sides of the table—designing innovative programs and evaluating them as carrier underwriters.
Hundreds of Successful Placements
We know what makes carriers say yes because we've lived it. That's the advantage.
Prefer a direct conversation?
If you'd like to discuss your program needs directly with our team, schedule a strategy session with JoAnne Artesani, Sproutr's Founder and CEO.

JoAnne Artesani
With decades of experience in insurance program design, development and placement, JoAnne brings unparalleled expertise to every conversation.